Radiant Technologies // Run Campaigns 

Run Campaigns  Our agency division is focused on delivering effective video campaigns across OTT, CTV, and FAST broadcast networks 1. Video Campaigns are Effective Media buyers, agencies, marketers, and small business owners can benefit from our experience and...

Programmers Hope That Lower Ad Volumes Will Result In More Viewer Time

CTV commercials are becoming more targeted. But are people actually paying attention to them? Streaming services that monetize through advertising must promote engagement first and foremost. However, both programmers and investors agree that one of the most difficult...

The Growing Importance Of Social Media Data In Company Success

Top leaders understand the value of social data and insights in evaluating consumer behavior, forecasting trends, and making sound decisions. Social data goes beyond numbers to deliver genuine, measurable business outcomes. Incorporating social insights into all...

Instagram Launches A Live Test Of Friend Map Location Sharing

Instagram's new "Friend Map" feature, which may reveal the position of your friends on a separate display in the app, has been in development for some time and is now being tested live. Instagram Friend Map.As stated in this summary, Instagram's new "Friend Map" is...

LinkedIn Reports Increased Revenue And ‘Record Levels’ Of Engagement

Microsoft has released its newest performance results, which include LinkedIn data for the fiscal quarter ending June 30, 2024. And, guess what? LinkedIn saw "record engagement" once more over the period. LinkedIn's Q4 resultsAs shown in this overview, LinkedIn...

The Power Of Programmatic

Conversions, interest, and awareness. That is the strength of demand-side platform technology today and programmatic advertising. Welcome to the home of programmatic and DSP news and advancements. Only programmatic—the ability to optimize and target the appropriate...

According To Gartner, Shipments Of Electric Cars Will Reach 15 Million In 2023 As Emissions Standards Tighten

Manufacturers of electric vehicles anticipate shipping roughly 15 million of these vehicles worldwide in 2023 as laws intended to reduce pollution become more stringent. Gartner's most recent sector update, the estimated number of 14.98 million would represent an...

TikTok Tests 60-Minute Uploads As The Long-Form Push Continues

TikTok's success as one of the world's most popular video platforms, particularly among younger generations, has prompted competitors to emulate its vertical scrolling short-form approach. Major competitors YouTube and Meta both provide TikTok-like goods in YouTube...

Tech Companies Slowly Shift Production Away From China

Apple and Google will each introduce a new generation of smartphones in the coming weeks, competing to set them apart from earlier models. Consumers won't see one of the biggest changes, though: Some of these phones won't be produced in China. According to persons...

Google Pushed Advertisers To Target Teenagers On YouTube

Google sales representatives apparently instructed advertisers to target underage YouTube subscribers, seemingly in contravention of the platform's own policies forbidding minor targeting. Key Details: Google representatives apparently advised numerous ad buyers to...
Technology & News
Meta Might Be Right About AI Ad Spend

Meta Might Be Right About AI Ad Spend

What is the best strategy for advertisers to maximize the performance of their Meta campaigns? Meta suggests that the solution is to buy more ads on Meta. It recommends that advertisers add new advertising to their Advantage+ Shopping Campaigns every week, especially...

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