According to a recent research, Taylor Swift has given the NFL around $1 billion in exposure since she started dating Travis Kelce in 2023.
According to statistics gathered by MarketWatch, the football league experienced a “Taylor Swift effect” of increases in ticket sales and merchandise, particularly among female fans.
According to Apex Marketing, Swift brought $366,753,290 in total equivalent brand value to the NFL until January 28, 2024, the date of that year’s AFC Championship Game, after she and Kelce, both 35, made their romance public on September 24, 2023, when she went to her first Kansas City Chiefs game.
According to the corporation, which specializes in branding and advertising services, the “Bad Blood” singer earned an additional $634,304,163 through January 27, 2025, the day following this year’s AFC Championship Game.
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Thus, in less than two years, Swift has contributed to the NFL’s total revenue of $992,361,912.
The pop star’s momentum for the league has been greatly aided by internet news and social media, according to Eric Smallwood, president of Apex Marketing.
Before the 2024 NFL season began, he claimed, “the ‘Swift effect’ and the associated media exposure continued for the NFL and the Chiefs.”
“As the Chiefs continued to win games and were highlighted on national broadcasts, the media frenzy persisted, resulting in the playoffs and now the Super Bowl.”
“Taylor was visible at games, and those appearances garnered media attention from those entertainment media outlets that do not normally cover the NFL as well as sports media outlets,” Smallwood continued.
The NFL’s senior vice president for social, influencer, and content marketing, Ian Trombetta, said in a statement that women between the ages of 13 and 24 are increasingly using social media.
Swift has attended the majority of Kelce’s home games at Arrowhead Stadium in Kansas City, Missouri, since they first started dating.
The singer of “Cruel Summer” most recently attended the 2025 Super Bowl on February 9 at Caesars Superdome in New Orleans with pals in a VIP suite.
Swift “couldn’t be more proud” of the tight end, despite Kelce and the Chiefs losing to the Philadelphia Eagles, an insider exclusively told Page Six.
Given the persistent rumors of his retirement, it is uncertain if the billionaire singer would return to Arrowhead to cheer for Kelce the following season.
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