Born and raised in Queens, New York, Dr. Keith Perrin’s journey is one marked by bold moves, visionary thinking, and a deep-rooted commitment to uplifting communities.
From his early days at the U.S. Department of Housing and Urban Development (HUD) to co-founding the iconic FUBU brand, Dr. Perrin has consistently broken barriers, redefining success across industries.
A Career Shaped by Purpose and Risk
Dr. Perrin’s professional trajectory began in public service, where his role at HUD sparked a passion for housing and community development. This experience led to a pivotal position at the National Housing Partnership, where he made history as the youngest manager at just 20 years old. But it was his entrepreneurial leap into the fashion world that became the defining chapter of his early career. Co-founding FUBU—For Us, By Us—marked a cultural revolution and a personal turning point.
“Leaving the stability of a job in housing to pursue FUBU full-time was a major risk,” Dr. Perrin reflects. “But six months after committing, we landed our first deal. That moment changed everything.”
His evolution continued as he transitioned into media, launching FUBU Radio, a platform celebrating authentic voices and forward-thinking content. Now in its tenth year, the station reaches over 6 million listeners and has secured partnerships with industry giants like iHeartMedia and Audacy. These milestones have helped elevate FUBU Radio into a respected media entity that blends music, culture, and community storytelling.
A Voice for the Next Generation
Beyond business, Dr. Perrin’s mission is deeply personal. Driven by a desire to give back, he has taken on the role of mentor and educator, sharing his journey to inspire future leaders.
“I’ve been through the highs and lows, and now I want to use my story to help others find their way,” he says. “Success means nothing if you’re not helping someone else rise.”
That philosophy underpins his latest initiatives, including a groundbreaking partnership with Radiant TV. This collaboration is more than just a business deal—it represents the next evolution of the FUBU brand in broadcast media. Dr. Perrin’s FUBU Radio show is now being adapted for television, bringing its signature authenticity and cultural relevance to a broader audience.
“My vision is to create standout, high-impact content for Radiant TV that captures the spirit of FUBU and speaks to communities everywhere,” he explains. “Together, we’re building a platform that merges music, conversation, and culture on a national scale.”
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FUBU Radio and Radiant TV: The Next Chapter
With the 10-year anniversary of FUBU Radio as a launching pad, Dr. Perrin has ambitious goals for the future. He envisions FUBU Radio becoming a global cultural hub—an essential destination for music, storytelling, and purposeful media. By leveraging the international recognition of the FUBU brand, he’s positioning the station to expand its reach through innovative content, strategic alliances, and immersive multimedia experiences.
The partnership with Radiant TV is a key component of that vision. Dr. Perrin is working closely with their leadership to develop original programming that not only entertains but empowers. “We want to change the landscape of what people expect from media,” he notes. “It’s about raising the bar creatively while staying true to the values that built this brand.”
Together, FUBU Radio and Radiant TV aim to bridge digital and traditional media, creating a dynamic ecosystem where culture leads and communities connect.
Creative Ventures and Legacy Projects
In addition to his media and real estate ventures, Dr. Perrin is preparing to release a deeply personal mini-documentary and his first book. Both projects offer a candid look at the man behind the brand—his struggles, victories, and the insights gained along the way.
“My goal is to leave a meaningful legacy,” he shares. “Not just in business, but in how I’ve helped others grow.”
Dr. Perrin stands at the intersection of culture, business, and purpose—ready to elevate every space he touches.
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