by Caila | Nov 6, 2024 | Technology & World News
significantly while Amazon is now making a lot of money from advertising ($14.3 billion in the most recent quarter alone), it might make significantly more if its ad technology were in a better position. Over the years, Amazon’s advertising business has thrived...
by Caila | Nov 5, 2024 | Technology & World News
Programmatic audio is a difficult sell. Advertisers find it difficult to assess audio content at scale, thus most digital audio campaigns, particularly in the podcast sector, are performed through direct deals. This puts digital audio platforms in an odd position, as...
by Caila | Nov 5, 2024 | Technology & World News
Managers have observed increased workplace incivility over politics in the months leading up to the U.S. presidential election, to the point that many are having employees work from home on Election Day and even election week, with a quick outcome uncertain. According...
by Caila | Nov 4, 2024 | Technology & World News
One of the most powerful performance levers is creativity, yet marketers underuse this strategy due to cultural differences between the media and creative teams. This week’s podcast focuses on creative ad tech, a developing area for marketers looking to deliver...
by Caila | Nov 4, 2024 | Technology & World News
Some companies have urged customers and artists to put their content on hold until after the U.S. presidential election, which is in a few days. Depending on the outcome and the candidate’s victory, some are reducing their major advertising campaigns throughout...
by Caila | Oct 30, 2024 | Technology & World News
You wouldn’t think that Gen Zers and other social media natives would be interested in traditional marketing strategies on pizza boxes and coffee cups, but that’s exactly what a new ad marketplace for on-product campaigns is all about. Two Gen Z...
