by Lindsey | Aug 21, 2024 | Technology & World News
Google sales representatives apparently instructed advertisers to target underage YouTube subscribers, seemingly in contravention of the platform’s own policies forbidding minor targeting. Key Details: Google representatives apparently advised numerous ad buyers...
by Lindsey | Aug 21, 2024 | Technology & World News
That concludes Netflix’s second-ever upfronts. Netflix announced on Tuesday that it saw a 150% boost in ad revenues during upfront talks this year compared to previous year. Travel, vehicle, retail, fast food, and consumer-packaged goods brands all contributed...
by Vanessa | Aug 20, 2024 | Technology & World News
The first iPhone Pro units built in India could arrive as early as September or October this year. According to Bloomberg, Apple intends to begin manufacturing iPhone 16 Pro and Pro Max variants in India “as close to the global debut as possible.” This...
by Vanessa | Aug 20, 2024 | Technology & World News
A new study examines the potential and limitations of interactive television advertising. The main findings: 36% higher unaided brand recall compared to ordinary video advertising.95% of viewers prefer adding things to their cart over rapid purchase. Increased CPMs:...
by Vanessa | Aug 19, 2024 | Technology & World News
Carmakers continue to auction diver data, a practice that U.S. leaders believe should be stopped. On July 26, Senators Ron Wyden (Oregon) and Edward J. Markey (Massachusetts) wrote to FTC Chair Lina S. Khan, requesting that the regulatory leader look into the...
by Vanessa | Aug 19, 2024 | Technology & World News
Are you interested in the realm of video production and creation for advertising and digital media? Over the last two decades, the content development sector has undergone fast evolution, with human behavior and social content significantly altering the landscape....
